A full rebrand and corporate site in a five-month sprint.
2022 · Role: Lead Product Designer · Qore (formerly Appzone Switch) · Team: Direct engagement with Qore leadership · Scope: Rebrand, corporate site, Knowledge Hub and front-end build
Context
Qore, formerly Appzone Switch, is a banking-as-a-service platform processing 191 million daily transactions across African banks.
I led the full rebrand, from an old identity to a joined-up new one: the logo, printed materials and a secure website built for enterprise customers.
Challenge
The rebrand: an identity stable enough for commercial banks and innovative enough for the next generation of fintechs.
Information density: a large range of products, including core banking and lending, without overloading a C-suite audience.
High stakes: billions of naira flow through Qore’s systems each day, so the digital storefront had to radiate security.
Craft
A rebrand and site in five months — Delivered the full visual rebrand and a new corporate site, working directly with the CEO and engineering leads.
Five iterations to Black and Green — We went through five iterations to land on the final Black and Green identity, chosen for its balance of institutional trust and digital growth. It extended to letterheads, business cards, apparel and roll-up banners. The senior team said the work “definitely got the brand”.
Navigation for executives and developers — A navigation system that gets people from bank executives to developers to products like Remarkable Lending or Core Banking within seconds, with card layouts and custom diagrams that simplify ideas like API gateway integrations and automated lending services.
A Knowledge Hub for developers and partner banks — A custom backend with a database and CMS, so the Qore team can manage its blog, white papers and developer and partner-bank documentation on its own, under strict security standards.
No developer hand-off — Shipped the corporate site and Knowledge Hub front-end myself, which tightened visual fidelity.
Impact
191M — Daily transactions on the platform
5 — Months from rebrand to launch
19+ — Commercial banks on the platform
9 — Countries served
Reflection
In infrastructure design, reliability is the primary aesthetic. The aim was a visual system as stable and powerful as the core banking code it represents.
I’m , a Senior Product Designer and Design Engineer. Ten years across fintech, healthtech, commerce and logistics, from user research to production code.
I studied graphic design, led a product design team at Alerzo, and now design and build private capital software at DealStack.
My best ideas come from where products are actually used: market stalls in Lagos and Ibadan, a fund administrator’s spreadsheets, a bank’s support queue. I turn what I find there into clear, calm systems.
Then I help build them. At DealStack I coded about 90% of our design system in React, so what ships is what was designed.
User research
Interviews, field studies, usability and tree testing. I learn from what people do, not only what they say, and turn it into product decisions.
User interviews · Usability testing · Field research · Journey mapping · Analytics
Product design and systems
End-to-end product design for complex B2B and fintech software: clear flows, sound information architecture and design systems that scale.
Interaction design · Information architecture · Design systems · Prototyping · Accessibility (WCAG 2.1)
Design engineering
I prototype and build in React and TypeScript, so designs are tested against real data and what ships matches what was designed.
Recommendations from my LinkedIn profile, from a manager, a fellow designer and the marketers I’ve shipped with.
“Ayodeji’s commitment to excellence is evident in every project he undertakes. He consistently delivers high-quality designs that exceed expectations, making him an invaluable team member.”
“Working alongside Ayo was truly inspiring. His leadership in product design, coupled with his ability to bridge design and engineering, elevates the entire team’s output.”
AAAbdul-Lateef AkinyemiSenior Product Designer
“Ayodeji is an exceptional team player who brings creativity and strategic thinking to every collaboration. His ability to translate complex problems into elegant solutions is remarkable.”
“Ayo is a creative mind who consistently pushes boundaries. His design work is not just visually stunning but strategically sound, always keeping the end user in focus.”
POPromise OsigweMarketing Communications
Beyond the day job.
Mentoring, speaking, and a few companies and products of my own.
Speaking
Tech Rise Africa, to 1,000 people. DSGN Discussions, to 400+. On design leadership, product systems and creative practice.
Companies I’ve founded, and products I build in my own time.
Empocreat (The EOC) builds digital products, brands and experiences with clarity and purpose. I founded it in 2016 and have directed creative strategy for 20+ brand and product projects across fintech, education, consumer tech and e-commerce.
MoveMoni compares exchange rates and fees across international money-transfer providers in real time, so people can see who is cheapest for their route before they send. Users save 3–5% on average on international transfers.
Clariti is a personal finance companion that helps people track spending, budget smarter and take control of their money in one simple app. It started inside MoveMoni and now stands on its own.
A free, educational world map built on the Equal Earth projection. It folds into a globe, shows what Mercator distorts, and lets you compare countries at their real size. Made for classrooms first, after the UN General Assembly voted in September 2026 to encourage equal-area maps.
Cleap turns a product’s code, database, infrastructure and integrations into one live, zoomable map, so people who build products without reading code can still see how everything fits together.
An open benchmark for one question: given a piece of code, how good is a plain-English description of it? Labels are scored on accuracy, specificity and whether someone who can’t read code would actually understand them. It grew out of Cleap and is at the scaffold stage: a seed set of samples and the scoring pipeline, with real model runs still to come.
