DealStack
Turning a manual fund close into investment-grade software.
- 95%
- less admin effort on fund close cycles
- 6 of 10
- of the world’s top private-capital firms use or pilot the modules I design
Ayodeji Osindele: Turn complexity into calm.
I’m , a Senior Product Designer and Design Engineer.
Ten years across fintech, healthtech, commerce and logistics, from user research to production code.
Each icon in the dock opens a case study.
The future of design is calm.
A short film on why I design, in my own words.
Selected work.
Software for private capital, informal retail, banking and student health. Each project starts with the people who use it.
DealStack System
A design system built to survive real data.
- 62→85
- system health score
- ~90%
- of the system built in code
Alerzo
Payments, credit and retail for 100,000+ informal merchants.
- 22
- shop-alongs in Lagos and Ibadan markets
- ~50%
- faster new-screen builds
More projects
Kiira HealthStudent healthtech
QoreBanking-as-a-service
AlerzoShopB2B retail app
VeedezSMB tools
EqualGlobeEducational equal-area map
MovemoniFintech startup · Founder
Fidelity BankWebsite restructure
Signature BankDigital identity & site
EkoHubCar marketplace app
PamojaCross-border payments · UX case study
SpoxioSports talent platform
Close to the people. Close to the code.
I studied graphic design, led a product design team at Alerzo, and now design and build private capital software at DealStack.
My best ideas come from where products are actually used: market stalls in Lagos and Ibadan, a fund administrator’s spreadsheets, a bank’s support queue. I turn what I find there into clear, calm systems.
Then I help build them. At DealStack I coded about 90% of our design system in React, so what ships is what was designed.
User research
Interviews, field studies, usability and tree testing. I learn from what people do, not only what they say, and turn it into product decisions.
- User interviews · Usability testing · Field research · Journey mapping · Analytics
Product design and systems
End-to-end product design for complex B2B and fintech software: clear flows, sound information architecture and design systems that scale.
- Interaction design · Information architecture · Design systems · Prototyping · Accessibility (WCAG 2.1)
Design engineering
I prototype and build in React and TypeScript, so designs are tested against real data and what ships matches what was designed.
- React · TypeScript · Design tokens · Tailwind CSS · Figma to code
What I care about
I care deeply about people, systems, and building products that connect them.
- PeopleWho it’s for, and what they actually do
- SystemsThe structure that keeps it consistent
- ProductsThe thing that brings them together
Ten years, seven industries.
Private capital, fintech, commerce, logistics, banking, healthtech, and sports and social. Here is what changed because of the work.
100K+merchants on the products I led at Alerzo
95%less admin effort on DealStack close cycles
5×engagement after the Kiira Health redesign
6 of 10of the world’s top private-capital firms use or pilot the DealStack modules I design
- DealStackSenior Product DesignerPrivate capital software for GPs and LPs. 95% less admin on close cycles.
- Signature Bank & Fidelity BankLead Product Designer, contractTask-driven navigation and a premium identity for two tier-1 banks.
- QoreLead Product DesignerRebrand and corporate site in five months for a platform moving 191M transactions a day.
- AlerzoHead of DesignLed four designers across three products for 100,000+ merchants.
- Kiira HealthLead Product Designer5× engagement and 65% less onboarding bounce in student health.
- The EOCFounder and Creative DirectorA design-led studio: 20+ brand and product projects.
What it’s like to work with me.
Recommendations from my LinkedIn profile, from a manager, a fellow designer and the marketers I’ve shipped with.
“Ayodeji’s commitment to excellence is evident in every project he undertakes. He consistently delivers high-quality designs that exceed expectations, making him an invaluable team member.”
“Working alongside Ayo was truly inspiring. His leadership in product design, coupled with his ability to bridge design and engineering, elevates the entire team’s output.”
“Ayodeji is an exceptional team player who brings creativity and strategic thinking to every collaboration. His ability to translate complex problems into elegant solutions is remarkable.”
“Ayo is a creative mind who consistently pushes boundaries. His design work is not just visually stunning but strategically sound, always keeping the end user in focus.”
Beyond the day job.
Mentoring, speaking, and a few companies and products of my own.
Speaking
Tech Rise Africa, to 1,000 people. DSGN Discussions, to 400+. On design leadership, product systems and creative practice.
Read the Vanguard featureMentoring
4,000+ minutes with designers in 30+ countries, on product thinking, communication and careers.
Top 1%
ADPList Super Mentor
Book a sessionVentures and side projects
Companies I’ve founded, and products I build in my own time.
Empocreat (The EOC) builds digital products, brands and experiences with clarity and purpose. I founded it in 2016 and have directed creative strategy for 20+ brand and product projects across fintech, education, consumer tech and e-commerce.
MoveMoni compares exchange rates and fees across international money-transfer providers in real time, so people can see who is cheapest for their route before they send. Users save 3–5% on average on international transfers.
Clariti is a personal finance companion that helps people track spending, budget smarter and take control of their money in one simple app. It started inside MoveMoni and now stands on its own.
A free, educational world map built on the Equal Earth projection. It folds into a globe, shows what Mercator distorts, and lets you compare countries at their real size. Made for classrooms first, after the UN General Assembly voted in September 2026 to encourage equal-area maps.
Cleap turns a product’s code, database, infrastructure and integrations into one live, zoomable map, so people who build products without reading code can still see how everything fits together.
An open benchmark for one question: given a piece of code, how good is a plain-English description of it? Labels are scored on accuracy, specificity and whether someone who can’t read code would actually understand them. It grew out of Cleap and is at the scaffold stage: a seed set of samples and the scoring pipeline, with real model runs still to come.
Recognition
- UK Global TalentEndorsed as Exceptional Talent in digital technology
- Best Websites Designed by AfricansFeatured for technical and aesthetic execution
- Vanguard NigeriaFeatured for DSGN Discussions, a series on practical design thinking
- Interaction Design FoundationMember
Visual collection
Illustration, campaign and brand work, plus a free set of animated glass icons.
Have something complex?
Let’s make it calm.
Open to senior product design and design engineering roles. Based in the UK, with no visa sponsorship needed.
aosindele@gmail.com
Ayọ̀dèjì A·yo·de·ji
Yoruba for “joy has become two”. Ayọ̀, the short form, simply means joy.