About

Close to the people. Close to the code.

I trained as a graphic designer, which is where I learned to care about typography, spacing and detail. Product work taught me to research and design systems, and code taught me to ship them. Today I’m the sole designer at DealStack, designing and building private capital software. Before that I led the design team at Alerzo. I’m based in the UK, endorsed under the Global Talent route as Exceptional Talent in digital technology, and need no visa sponsorship.

Ayodeji on stage, speaking to a full auditorium at DSGN Discussions

I care deeply about people, systems, and building products that connect them.

  • PeopleWho it’s for, and what they actually do
  • SystemsThe structure that keeps it consistent
  • ProductsThe thing that brings them together

How I work

01

Start where it’s used

My best ideas come from market stalls in Lagos and Ibadan, a fund administrator’s spreadsheets, a bank’s support queue. I go there first, watch what people actually do, and let that decide what gets built.

02

Make it a system

One good screen helps one person. A clear structure, shared language and a design system that scales help every team that touches the product, long after I’ve moved on.

03

Build it too

I prototype and build in React and TypeScript. At DealStack I wrote about 90% of our design system, and I work with engineers on how it is used.

The path so far

  1. Senior Product Designer, DealStackThe sole designer on private-capital software for GPs and LPs, and the author of about 90% of its design system, in React and TypeScript.
  2. Head of Design, AlerzoLed the product design team behind the merchant products used by 100K+ merchants across Nigeria.
  3. Lead Product Designer, contractQore, Signature Bank and Fidelity Bank Nigeria: payments, banking and a rebrand for a platform moving 191M transactions a day.
  4. Lead Product Designer, Kiira HealthRedesigned the care experience and saw engagement grow 5×.
  5. Founder, The EOCA design-led studio for brands and digital products, across fintech, education, consumer tech and e-commerce.
  6. EducationB.Tech in Fine and Applied Arts (Graphic Design), Ladoke Akintola University of Technology. MBA, Nexford University.

Read the full résumé · See the work

Beyond the day job

Mentoring, speaking, and the things I build in my own time.

Ayodeji speaking to a full auditorium at DSGN Discussions

Speaking

Tech Rise Africa, to 1,000 people. DSGN Discussions, to 400+. On design leadership, product systems and creative practice.

Read the Vanguard feature

Mentoring

4,000+ minutes with designers in 30+ countries, on product thinking, communication and careers.

Top 1%
ADPList Super Mentor
Book a session

Recognition

  • UK Global TalentEndorsed as Exceptional Talent in digital technology
  • Best Websites Designed by AfricansFeatured for technical and aesthetic execution
  • Vanguard NigeriaFeatured for DSGN Discussions, a series on practical design thinking
  • Interaction Design FoundationMember

I also build products of my own, including MoveMoni, Clariti, EqualGlobe and Cleap, and I write about design.

Have something complex?
Let’s make it calm.

Open to senior product design and design engineering roles. Based in the UK, with no visa sponsorship needed.

aosindele@gmail.com